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BACHELOR & MASTER DEGREE COURSES
Fashion Designing
Hotel Management, Catering Technology & Tourism
Interior Designing
Jewellery Designing
 
     
DIPLOMA COURSES
Merchandising & Marketing
Garment Production Technology
Textile Design
Quality Management
Cutting/ Pattern Making
 
     
CERTFICATE COURSES
Import/Export Management
Personality Development
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RECOGNITION DEGREE COURSES
PUNJAB TECHNICAL UNIVERSITY
University recognised by UGC under section 2 (f) All afficliated approved by AICTE one of the LARGEST TECHNICAL             UNIVERSITYof North India
MERCHANDISING AND MARKETING  

Medium:   English
Duration:  1yr / 2yrs
Eligibility:  A pass in pre-university/ 10+2 examination or an equivalent examination


First year

  • Overview of apparel marketing
  • The marketing process
  • Merchandising concepts and scope
  • Material of fashion
  • Sample development and pricing
  • Quality inspiration and control
  • Documentation and procedure

Second year

  • Export marketings
  • Vendor management
  • International trade practice
  • International commercial payments
  • IT application for merchandising
  • Commercial skill and presentation

Career Prospects
The program prepares professionals for International Marketing, Fashion Merchandising Institutes in Delhi, Brand Management, Retail Buying & Global Sourcing, Product Development, Sourcing, Retail Management, Visual Merchandising and Export Merchandising. You are likely to gain employment as Production controller, production coordinator with different export houses and buying offices all around the industry.